Certified Car Salesperson

Development and implementation of training courses for the qualification "Certified Car Salesperson" of the Federation of the German Motor Vehicle Trade (ZDK). Administration of the "Certified Car Salesperson" examinations.

The training program "Certified Car Salesperson" is the product of a joint initiative of all the major German automobile manufacturers and importers in collaboration with the Federation of the German Motor Vehicle Trade (ZDK). The goal of the training program, with a duration of at least six months, is to ensure excellence in the quality of your sales personnel through a sophisticated blend of theory in seminars (at least 20 course days) and of practice during operational phases.

Ever since we accompanied Volvo Cars Germany in their certification process in 2007, we have been providing support to other major automobile and HGV manufacturers with the implementation of certification standards. E.g.: Jaguar, Volvo Trucks, Land Rover, Honda, Renault Trucks.

See press release in "KFZ-Betrieb"

This course design offers the participants intensive networking of learning content in the seminars with goal-oriented operational phases. In the operational phases, the transfer process is additionally supported by the mentor. Before the training course begins, each participant works with the mentor to elaborate specific learning goals and support measures and to draw up an individual development plan.

In conducting the seminars, we prefer a didactic approach that continuously networks the various learning goals with each other.
For example, the topic "Value Propositions" can be very productively linked to the topic of communicating product features.
This considerably improves not only retention and recall but also the participant's ability to apply the learning content flexibly in a range of different situations.

In conducting the seminars, we prefer a didactic approach that continuously networks the various learning goals with each other.
For example, the topic "Value Propositions" can be very productively linked to the topic of communicating product features.
This considerably improves not only retention and recall but also the participant's ability to apply the learning content flexibly in a range of different situations.

Key competences and learning goals:
In our opinion, cliché key competences like for example "sales personality" are no help whatsoever for training. They are too broad and leave too much scope for interpretation. Furthermore, they also overlap too strongly with other defined competences, like communicative competences, for example. Using factor analysis we have succeeded in identifying key competences in sales that are not only more clear-cut but that also make learning progress a more tangible experience.
In this way, the participants are much more in a position to recognize for themselves whether they have managed to improve in terms of the individual key competences.